The Li Ka Shing Foundation was established in 1980 with a focus on education, medical services and research initiatives. To underscore the importance of the foundation, Mr Li described his philanthropic effort in a landmark speech entitled “My Third Son” and has apportioned one-third of his assets into the Foundation in 2006 accordingly. To date, Mr Li has invested over HK$30 billion in projects covering education, medical services, charity and anti-poverty programmes, with about 80% of the projects in Mainland China and Hong Kong. In his speech, Mr Li called for a paradigm shift in Asian culture of giving, encouraging greater individual philanthropy towards social capital and sustainability to bring forth a more hopeful and promising future.